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| Dr. Reddy’s Labs Founded in 1984 by Dr. K. Anji Reddy, Dr. Reddy's Laboratories Limited has grown into an internationally respected and fully integrated pharmaceutical organization. Dr. Reddy's Laboratories Limited has world class expertise in the development and manufacture of organic intermediates, bulk actives and finished dosage forms.
Requirement To make a foray into E-Business by developing a strategic initiative for the group to harness the power of the internet to better serve the medical community The SolutionIIQ Systems was initially engaged by Dr Reddys Group to develop an E-Business Strategy and further validate the strategy by conducted a market survey for the feasibility of the Strategy. In due course IIQ Systems formed a joint venture with Idea2Solutions (a member of Dr Reddys Group) known as Meditimes.com. Idea2Solutions is a major shareholder in this venture with IIQ Systems being the minor share holder. The portal was developed by a third party vendor company. The BenefitsThe launch of meditimes.com, the power of
Internet technology, and the rapid growth of Information Technology among today's medical professionals,
suggests that the future is wide open. Doctors already on the Net will begin to see the need for
applications and services such as e-network, e-education, e-prescriptions, e-advisory, e-consultation,
e-commerce, and e-conferencing. These could result in more and quicker breakthroughs in medical science.
And create a medium, which shares these breakthroughs with the medical community for their benefit and
development. |
Solutions across the Drug Development Life Cycle SHOWCASES |
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